On the quest for new media and reevaluating the way I relate with the media I come across, I figured I'd pitch this idea to get insight on people's tastes (and share recommendations at the same time!)
"Heart" media is the stuff that resonates with you in particular on a deep level, but to a mixed audience is merely 'pretty' or 'really good'. This is the stuff where you'd have to do a good amount of scouting of another person's 'potential' before you share it with them, so neither of you are wasting time. Them with watching, and you with trying to pitch a series to someone unreceptive.
"Soul" media are those pieces of excellence that temporary suspend your objective observer, to where you think that either 1. Most everyone has a potential to enjoy regardless of taste, or 2. good enough that everyone *should* enjoy it. These are the things you'd put on a bucket list for someone if they wanted media to take with them to the afterlife. Alternatively, these are likely the first things you'd introduce to someone if it ever came about.
Heart:
Negima (manga)
K-On!
Gaki no Tsukai (variety show)
My Little Pony: Friendship is Magic
Problem Sleuth
Touhou
It's Always Sunny in Philadelphia
Community
Soul:
AnoHana
Clannad
Gurren Lagann
Nichijou
Homestuck
Scott Pilgrim
Toradora
Doctor Who