OFFICIAL WEBSITE about this promo "http://www.mediascape.co.jp/zunps/" ZUN X PLAYSTATION
Thanks for linking to the website! Everything makes sense to me now.
As you can see, the company responsible for this project is called "Mediascape". According to its own
profile page, the president of the company is Nozomu Ezaki. Google tells me, Nozomu Ezaki is none other than ZUN's buddy, D.N.A., of the doujin circle D.N.A. Softwares. As I have written before, D.N.A. has always been helping with ZUN and Tasofro on the business side of things.
In other words, the company that will be publishing Touhou fan games on PlayStation systems is ZUN's own people, not some outsider.
The website also has a
contact page, which fan game developers can use to apply for this publishing program.
When earlier this year, ZUN said he wanted to do something big to help doujin game developers, I suspected he wanted to create his own platform for doujin games, but couldn't imagine the logistics of this platform. Now we know that his plan is to use D.N.A.'s company to do the publishing, to build on Sony's console platform, and to lead the project with Touhou fan games. Bravo, ZUN and friends, these sound like smart moves.
P.S.: It happens that yesterday ZUN participated in the PoriPori Club web stream, where he talked with the editor-in-chief of Famitsu magazine, and
tommorrow D.N.A. will attend a game industrial panel and discuss the status of indie games.