Author Topic: Activision-Blizzard buys 'Candy Crash' dev King for $6 billion  (Read 1298 times)

Aya Reiko

  • Humans are scary!
Activision-Blizzard buys 'Candy Crash' dev King for $6 billion
« on: November 05, 2015, 06:50:53 AM »
 :o

Quote
Activision Blizzard?s $5.9 billion purchase of Candy Crush Saga maker King Digital Entertainment will alter the gaming industry in the years ahead.

The giant company?s acquisition of King is the biggest merger in gaming since the combination of Activision and Blizzard in a nearly $19 billion deal in 2007, and it cements the new publisher as one of the biggest players in every gaming platform ? home consoles like the PlayStation 4, PC online games like World of Warcraft, and mobile.

?This is huge. It creates the biggest games powerhouse in the Western world, only second to Tencent on a global scale,? said Peter Warman, the chief executive and game analyst at market researcher Newzoo. ?With game publishers becoming true cross-screen and transmedia companies, this is a huge move and gives Activision Blizzard a unique reach across all screens on a global scale.?

Warman noted that for the first half of 2015, the combined revenues of Activision Blizzard and King are $3.4 billion, which means the merged company will be bigger in games than Microsoft ($2.7 billion), Sony ($2.4 billion), and Electronic Arts ($2.4 billion). It is second only to Tencent, which has $4.2 billion and owns a stake in Activision Blizzard.
http://venturebeat.com/2015/11/03/how-the-5-9b-activision-king-deal-rewrites-the-landscape-of-gaming/

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I'm still trying to find where my jaw hit the floor after seeing how much money is busy being lobbed about.  For comparison, Microsoft bought Mojang for $2.5 Billion, and Disney bought Star Wars for $4 billion.